Burton’s, the company behind Jammie Dodgers and Wagon Wheels, has invested £12.5m across its manufacturing operations to enhance production, warehousing and logistics capabilities.
And, separately, it has signed a five year partnership deal with DHL Supply Chain which will see it move into a consolidated warehousing facility at G.Park Liverpool.
The investments have been made at Burton’s facilities in Llantarnam, Blackpool, Edinburgh and its chocolate refinery at Moreton with the aim of improving manufacturing processes and introducing new technology.
Chief supply chain officer Neil Grocock said: “Investing in our core logistic capabilities is part of a broader, brand-focused strategy we’ve adopted which enables us to align our skills, resources and efforts towards more impactful results.
“As a strategic partner, DHL’s experience and expertise is proving invaluable in helping us achieve our bottom-line objectives.”
Burton’s Edinburgh site has also recently been awarded a Scottish Enterprise grant to support staff training and development.
Burton’s Biscuit Company is responsible for Maryland Cookies, Jammie Dodger and Wagon Wheels, as well as producing Cadbury biscuits under licence. The renewed focus on supply chain excellence forms part of Burton’s business strategy, which recently won an Institute Grocery Distribution (IGD) award for Business Transformation.