Holistica: the new name in supply-chain management

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APL Logistics and Christian Salvesen have today launched a new joint venture company called Holistica Solutions Limited.

The new 50/50 independent company plans to utilise both APL’s worldwide capabilities, and to use Christian Salvesen’s comprehensive European network, to address the increasing need to provide answers to complex global fulfilment needs.

When explaining something of the strategy behind creating Holistica, Stewart Oades, chief executive of Christian Salvesen said: “Because of the rapid and ongoing growth in overseas sourcing by companies in Europe, there is a greater need to better manage inventories throughout extended supply chains.”

The panel at the media launch of the new brand would not comment on who would be heading up the company, or who would be the senior executives.

APL Logistics, is a fully-owned subsidiary of Singapore-listed global container transportation company NOL Group. Dave Appleton, president Europe region of NOL said that the name ‘Holistica’, which is derived from the Greek for ‘whole’, portrays the company’s offering of true end-to-end logistics solutions. “Apart from the obvious connection with the word logistics, we feel ‘Holistica’ characterises the aspiration we have for this new company, to provide complete solutions for customers.”

The panel would not comment on which specific customers they would be approaching or projected turnover for the future, however they did confirm that they hope to have ten to fifteen key clients by the end of year two. Appleton said that: “Holistica is about meeting the growing demand for a managed end-to-end solution on an international scale. We will be targeting global organisations; initially those who have significant existing business relationships with either APL or Christian Salvesen.”

When asked how much money each company had invested in the project, Oades would only say: “a considerable amount”.

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