The first DP World Atlas service set sail from Agadir on 25 November, transforming the transport of fresh produce between Morocco, the UK and Europe.
The inaugural service arrived at London Gateway on Sunday 30 November, and is due to land in Antwerp Gateway on Monday 1 December.
The new sea route will improve the way fruit and vegetables are transported to the UK and Europe, delivering fresher produce, faster and at lower cost, while cutting carbon emissions by up to 70%.
“The launch of our first Atlas service from Agadir marks a major step forward in sustainable logistics,” stated Claus Larner, vice president, perishables at DP World.
“This tailor-made solution combines speed, reliability and digital transparency to deliver better quality produce to retailers and consumers – while helping our customers meet climate goals.”
Each weekly sailing will transport tomatoes, blueberries, peppers and citrus fruits from Morocco’s key growing regions to UK and EU retail networks.
The use of Unifeeder vessels and 1,250 new 40’ high cube refrigerated containers (reefers) guarantees freshness and condition on arrival.
DP World said that unlike traditional trucking routes that span 3,000km, the Atlas service ensures a smoother, safer journey for produce.
Morocco currently exports over 1.1 million metric tonnes of fruit and vegetables annually to Western Europe, with volumes growth expected at more than 10% year-on-year, according to DP World.
“The launch of the Atlas Service marks an important development for Morocco’s fresh produce sector. It enhances the country’s position as a supplier of high-quality fruits and vegetables to Europe, supports local farmers, and promotes sustainable growth across the agricultural industry,” added Mohammad Shihab, executive vice president of DP World North Africa.
