Feel Good deal for Culina

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Soft drinks brand Feel Good Drinks has signed a two-year warehousing and distribution contract with Culina Logistics.

The multi-temperature supply chain company will be responsible for collecting stock from Feel Good’s production facility and warehousing it at it Warrington distribution centre, as well as providing shared-user outbound supply chain services throughout the UK and Ireland.

Culina will pick from a product range of 40 different SKUs, carry a stock holding of up to 2,000 pallets. It expects to dispatch more than one million cases of Feel Good branded soft drinks in the first year of the contract, which will operate 24-hours a day, six days a week.

Culina will also provide the Feel Good management team with secure online order tracking, including on target in full and proof of delivery.

Dan Woolley, operations manager at Feel Good Drinks, said: “The enhanced capabilities of Culina’s real-time information systems are invaluable in terms of managing our operations and customer service.

“In addition, the synergies we’re seeing from the integration of Culina’s ambient and chilled networks has brought some real benefits, particularly in the area of primary (inbound) transport.”

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