Manhattan Associate’s Distributed Order Management system now features certified integration with WebSphere Commerce from IBM to help retailers boost their cross-channel selling and promotional efforts.
DOM is part of the Order Lifecycle Management suite within the Manhattan SCOPE portfolio. It is designed to offer users a global view of inventory across suppliers, distributors, distribution centres and stores so that store level, online, telephone and catalogue orders can be fulfilled from multiple inventory channels.
The new integration provides retailers with a selection of multi-channel technologies – WebSphere Commerce for cross-channel marketing and selling, and DOM for order fulfilment from an extended supply network.
DOM is also certified for the IBM Retail Integration Framework, enabling it to provide web customers or call centre agents with a complete view of all available inventory for real-time order promising and reservation.
Karen Lowe, general manager of IBM’s Global Retail Industry, said: “Today’s leading retailers are looking to enable cross-channel processes to create a business with a retail brand, not a channel inside a retail brand.
“Manhattan’s Distributed Order Management enables this by handling complex inventory management, value added service provision and order fulfilment processes across multiple channels. These capabilities, coupled with IBM’s WebSphere Commerce will enable retailers to jumpstart their cross-channel selling and promotional efforts.”
Nikki Baird, managing partner at RSR Research, added: “Winning retailers know that a seamless cross-channel experience is critical to winning and keeping customers, and RSR’s research shows that some of the biggest issues that retailers face in trying to build that experience come from integration, particularly around distributed order management.
“By offering packaged integration between the Commerce and DOM applications, this joint offering from IBM and Manhattan will help retailers implement critical customer service strategies faster and for less cost.”