Gü chooses NFT for chilled distribution

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Gü Chocolate Puds has chosen NFT Distribution to handle national distribution of its chilled products. The contract covers Gü Chocolate Puds and sister brand Frü Fruity Puds and will run initially for at least two years.

NFT will deliver the portfolio of 39 products to major retailers and wholesalers within the UK. NFT has also been selected as the hub for Gü chilled international logistics, which involves a portfolio of 20 products.

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James McMaster, operations director at Gü Chocolate Puds said: “NFT’s systems-based approach that match our operational requirements, vital relationships with retailers, and 100% service levels day-to-day are all prerequisites for working with us.

“Like all premium short-life chilled products, turning stock quickly and reducing wastage is critical to retain its superiority. We therefore require a highly organised, agile logistics partner and NFT fit that requirement perfectly.”

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