Bacardi point of sale plan

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Bacardi-Martini has chosen MDA to handle distribution of its point of sale (POS) materials following a tender exercise conducted by consultants Davies & Robson.

Bacardi-Martini manages distribution and promotion for a range of brands including Bacardi Rum, Martini Vermouth, Martini Asti, Cazadores Tequila, Bombay Sapphire Gin, Jack Daniel’s and Southern Comfort.

The POS storage and distribution operation is responsible for ensuring some 160,000 multi-product point of sale kits, and 16,000 additional daily orders, per annum are processed and delivered to around 60,000 bars and pubs and 100 field staff throughout the UK.

Melissa Wells, supply chain director for Bacardi-Martini said: “Davies & Robson’s experience and involvement in the process allowed us to award the contract with the confidence that our new distribution partner is the right one for Bacardi-Martini and has the experience and resources to manage such a complex, fast-moving and time-sensitive operation.”

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