OWL develops tracking portal

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Ocean World Lines (OWL), a non-vessel operating common carrier, has launched OWL360, an order, shipment and inventory tracking portal powered by Management Dynamics’ supply chain visibility software.

The flexible web-based system allows OWL to provide comprehensive and timely data on purchase orders and shipments across all modes and trade lanes, giving customers the ability to analyse and improve supply chain efficiency.

Prior to integrating Management Dynamics’ software, OWL’s tracking system was a manual process where operations personnel had to input data received from carriers and performed manual queries. 

The OWL360 portal has EDI connectivity, automated alerts and reports and over 200 customers have already integrated the portal within their supply chain operations.

“The highly flexible nature of the OWL360 system allows us to easily adapt to market conditions and our clients’ changing needs as we continue to differentiate, provide added value to our customers and stay ahead of our competitors,” said Alan Baer, president, Ocean World Lines.

In addition to supply chain visibility, OWL uses Management Dynamics’ transportation management system to automate ocean pricing and manage service contracts as well as Management Dynamics’ on-demand trade compliance tools to help customers classify goods, calculate landed costs and screen for restricted parties.

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