Game for management development

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SCALA Consulting has launched “The Fresh Connection” – an innovative supply chain management competition and learning programme designed to help organisations train their employees in a safe environment.

Teams of four supply chain professionals will take part in an interactive game designed to provide valuable training and staff development. The internet-based, role-playing simulation game is built around a virtual fruit juice producer. The challenge is to save the virtual company from its downfall and develop it into a successful company.

The game starts on 1st February 2010 and lasts six weeks with each week equivalent to half a year in real time. Each team will manage and make tactical and strategic decisions on procurement, operations, sales and the supply chain. The competition culminates with live finals and a conference in London.

John Perry, managing director of SCALA, said: “The Fresh Connection ran very successfully in Holland last year with 280 teams from some of Europe’s largest businesses taking part. It is not only very competitive, creating great team spirit, but is also a fantastic training and development tool.”

Logistics Manager and Supply Chain Standard are sponsoring the competition along with AEB International and The Chartered Institute of Logistics and Transport.

Full details of the competition can be found at:


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