Tuesday 21st Nov 2017 - Logistics Manager

Superbrand success for Stobart

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Eddie Stobart has beaten DHL and UPS to come 32nd in the 2010 list of Superbrands. Only parcel giant FedEx Express, at 24th, came higher among transport and logistics companies.

It is the fifth year that Stobart has made the list which is compiled by the Superbrands organisation.

The company is well known for its Members Club and Eddie Stobart spotters have demonstrated a strong allegiance to the company’s brand. Eddie Stobart is celebrating its ruby (40th) anniversary this year and expects the ranks of the Members Club are expected to swell .

In addition, the company has embraced social networking platforms such as Facebook and Twitter to consolidate and grow its brand and to keep the public, its clients and shareholders informed and up-to-date with its activities.

It has also achieved brand exposure through its sponsorship of sporting activities including world rallying, football, rugby and polo.

Thousands of brands initially considered for the Superbrands listing but only the top 500 are deemed to be Business Superbrands. Stephen Cheliotis, chairman of the expert council and chief executive of The Centre for Brand Analysis, said: “Congratulations to Eddie Stobart on achieving Business Superbrands status. In this economic climate a powerful brand is more important than ever. It can be a key driver of new and repeat business and have a positive influence on stakeholders. Being highly rated in this survey is an indicator of their business’s ability to grow through a brand that stakeholders trust, want and believe in.”

Stobart Group’s chief executive Andrew Tinkler said: “It’s fantastic for Eddie Stobart to achieve Business Superbrand status for the fifth year. We are extremely proud of our brand which has been built on solid and traditional core business beliefs. This accolade is testament to our hard-working employees and our loyal fans in the Stobart Members Club and we are continuing with our plans to push the brand even further with Stobart Group’s multimodal transport and carbon reduction solutions pioneering the logistics industry.”

SUPERBRANDS 2010:  OFFICIAL TOP 500
(Top 10 plus selected entries)

BRAND INDEX CATEGORY
1. Microsoft 100.00 software & computer services
2. Rolls-Royce group 99.69 aerospace & defence
3. Blackberry 97.96 electronic & electrical equipment
4. Virgin Atlantic 97.47 travel & leisure – airlines
5. Google 97.41 media – marketing services – advertising solutions
6. London Stock Exchange 96.96 financial – exchanges & markets
7. Glaxosmithkline 95.57 pharmaceuticals & biotech
8. British Airways 95.02 travel & leisure – airlines
9. Visa 94.81 financial – credit cards & payment solutions
10. Pricewaterhousecoopers 94.43   support services – accountancy & business services
24. Fedex Express 85.43   industrial transport – b2b delivery services
32. Eddie Stobart 83.03 industrial transport – logistics / distribution / freight services
37. DHL 79.74   industrial transport – b2b delivery services
48. UPS 78.47  industrial transport – b2b delivery services
80. Royal Mail 69.93 industrial transport – b2b delivery services
81. Cranfield School Of Management 69.87  executive education, training & development
121. TNT Express  64.61  industrial transport – b2b delivery services
123. Parcelforce Worldwide   64.42  industrial transport – b2b delivery services
134. Savills 62.73  real estate – commercial agents / advisors
148. Eurotunnel 60.30  industrial transport – general
159. IBM Global Services   59.41   support services – consultancies
167. Maersk Line   58.76  industrial transport – general
169. Knight Frank 58.53 real estate – commercial agents / advisors
197. Strutt & Parker 56.14 real estate – commercial agents / advisors
253. Wincanton 52.17  industrial transport – logistics / distribution / freight services
275. Unipart 50.39  industrial transport – logistics / distribution / freight services
290. Kuehne + Nagel   49.67 

industrial transport – logistics / distribution / freight services

296. Michael Page International   49.15 support services – recruitment
297. Capgemini 49.06 support services – consultancies
316. Hapag-Lloyd 47.83 industrial transport – general
319. City Link 47.63 industrial transport – b2b delivery services
412. Freightliner   43.46 industrial transport – logistics / distribution / freight services
432. DTZ 42.77   real estate – commercial agents / advisors
448. Interlink Express   42.18   industrial transport – b2b delivery services
494. 3663 40.90  industrial transport – logistics / distribution / freight services