Superbrand success for Stobart

Eddie Stobart has beaten DHL and UPS to come 32nd in the 2010 list of Superbrands. Only parcel giant FedEx Express, at 24th, came higher among transport and logistics companies.

It is the fifth year that Stobart has made the list which is compiled by the Superbrands organisation.

The company is well known for its Members Club and Eddie Stobart spotters have demonstrated a strong allegiance to the company’s brand. Eddie Stobart is celebrating its ruby (40th) anniversary this year and expects the ranks of the Members Club are expected to swell .

In addition, the company has embraced social networking platforms such as Facebook and Twitter to consolidate and grow its brand and to keep the public, its clients and shareholders informed and up-to-date with its activities.

It has also achieved brand exposure through its sponsorship of sporting activities including world rallying, football, rugby and polo.

Thousands of brands initially considered for the Superbrands listing but only the top 500 are deemed to be Business Superbrands. Stephen Cheliotis, chairman of the expert council and chief executive of The Centre for Brand Analysis, said: “Congratulations to Eddie Stobart on achieving Business Superbrands status. In this economic climate a powerful brand is more important than ever. It can be a key driver of new and repeat business and have a positive influence on stakeholders. Being highly rated in this survey is an indicator of their business’s ability to grow through a brand that stakeholders trust, want and believe in.”

Stobart Group’s chief executive Andrew Tinkler said: “It’s fantastic for Eddie Stobart to achieve Business Superbrand status for the fifth year. We are extremely proud of our brand which has been built on solid and traditional core business beliefs. This accolade is testament to our hard-working employees and our loyal fans in the Stobart Members Club and we are continuing with our plans to push the brand even further with Stobart Group’s multimodal transport and carbon reduction solutions pioneering the logistics industry.”

SUPERBRANDS 2010:  OFFICIAL TOP 500
(Top 10 plus selected entries)