Home Delivery Network, which took over DHL’s domestic parcels business in March, is rebranding the whole business “Yodel”.
It reckons it is now the second-largest parcel delivery business in the UK after Royal Mail and delivers 200 million parcels a year with annual sales of £600 million.
Jonathan Smith, who took over as chief executive from Brian Gaunt in March, said: “We are delighted to be unveiling this new brand, which represents our ambitions to be a truly customer focused business offering a full suite of services that others in the market cannot match.
“The combined business is already growing faster than the market and we are excited about our future potential.”
Yodel wants to take a market leading position in every sector from retail, pharmaceuticals and telecoms to financial services. It says it has picked up more than100 new clients starting in the past two months, of which more than a dozen generate in excess of £1m a year.
It aims to deliver “flexibility and choice that doesn’t currently exist in the market” by providing a wide range of services with the capability to deliver anything from a small packet to a sofa in the UK and abroad.
The Hatfield-based company operates eight national hubs,123 service centres and a fleet of 5,000 vans.