New warehouse system supports growth for Urban Outfitters

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Urban Outfitters, the multi-channel fashion retailer, has implemented Manhattan’s WMS at its London retail distribution centre to support its European retail operations, which include shops in the UK, Belgium, Denmark, Ireland, Germany and Sweden.

It also has moved the fulfilment and call centre activities of its direct and wholesale channels to a facility in Trenton, South Carolina in the US and implemented Manhattan’s WMS to optimise its distribution network.

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In addition, the company plans to implement the WMS in two additional US retail facilities in Gap, Pennsylvania and Reno, Nevada, by the summer of 2011.

Ken McKinney, executive director of logistics, said: “With our continued growth and increasing sales straining our network, we decided to transform our supply chain processes with a long-term solution that could support operations across all of Urban Outfitters’ multiple channels.

“We needed the capacity to handle high volumes, increase process efficiency, improve supply chain visibility and obtain meaningful performance measures.”

Since implementation, the retailer said it had seen a 35 per cent reduction in total labour, 80 per cent reduction in manifesting and invoicing processes, 66 per cent reduction in turn time through receiving – from 3 days to less than 24 hours – and a 60 per cent rise in put-away efficiency.

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