Brands sign up for supply chain competition

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Jordans & Ryvita, Tate & Lyle, Le Palette Rouge and Cath Kidston have signed up to The Fresh Connection 2011, the supply chain competition.

Launched by leading supply chain consultancy, Scala, in 2010,

The competition, organised by consultancy Scala, is an internet-based, role-playing business simulation built around a virtual fruit juice producer. The challenge is to turnaround the company and develop it into a successful organisation.

The competition starts on 27th April, and will see teams of four work together from crisis management through various developing business changes, with the aim of being named ‘Supply Chain Champion.’

The competition lasts six weeks with each of the six rounds lasting a couple of hours. Each team will manage and make tactical and strategic decisions on procurement, operations, sales and the supply chain. Each decision has an impact on the business and shows the importance of different disciplines working together to create an efficient supply chain.

The competition will culminate in a live final and debate at Wroxall Abbey, Warwickshire in July. The winning team will be flown to Pisa, Italy to take part in the international final.

Scala chief John Perry said: “The race for the title of Supply Chain Champion of the Year is certainly hotting up, but companies do still have time to sign up if they visit the web site.

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