Yodel is to sponsor the Tour of Britain cycle race becoming official logistics partner and sprint jersey sponsor.
The tour starts in Scotland on 11th September and ends in London on 18th September.
The tour’s sprints competition will have the Yodel branding with three “Hot Spot Yodel Sprints” taking place on each stage of the 2011 race.
Yodel chief Jonathan Smith said: “As a young brand it will give us the perfect opportunity to make Yodel more widely recognised with both businesses across the country as well as our customers at home. We are sure that many of them will flock to the Yodel Sprints, where some of the most exciting action in The Tour of Britain will unfold.”