Online retail sales have topped £300 billion over the eleven years since the launch of the IMRG Capgemini e-Retail Sales Index in April 2000.
The Index uses sales data from retailers to track the performance of the UK e-retail market. The annual value of the market has grown from £800 million in 2000 to £58.8bn in 2010. IMRG forecasts the total market will be worth £69bn in 2011.
IMRG chief James Roper said: “With 80 per cent of the UK population now online and government plans to extend the speed and geographical reach of broadband services, we anticipate a continued acceleration of growth irrespective of the economic situation as a whole.”