Sports goods manufacturer Adidas is investing 100 million euros in a new distribution centre, set to open in 2013 in Niedersachsenpark, Germany.
The new facility, the company’s biggest, will consolidate deliveries for all the whole of Western Europe. It will combine all flows and services for both the Adidas and Reebok brands, including wholesale, own retail, and ecommerce sales channels.
Annual throughput is expected to exceed 100 million pieces by 2015. Adidas said it would use automated material handling systems and integrated IT systems.
Herbert Hainer, Adidas chief executive, said: “Until 2015, we want to grow our business to 17 billion euros. The new distribution centre will enable us to bring our products faster and more efficiently to our customers and consumers.”
Work on the site will begin in August this year. The facility is expected to begin operation in the first half of 2013, and to reach full capacity by 2015.