Urban automation

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Fashion retailer Urban Outfitters has chosen Vanderlande Industries to integrate an automated material handling system at the direct-to-consumer fulfilment centre it is building in Reno, Nevada.

The project is expected to be completed in the second half of 2012.

“We were impressed with Vanderlande’s ability to improve upon our initial design without feeling the need to over-engineer it”, said Ken McKinney, executive director of logistics for Urban Outfitters.

“Vanderlande used a very flexible approach and demonstrated a desire to understand our business needs and our culture to provide us with the appropriate end-to-end automated material handling solution to meet those needs.”

The Urban Outfitters group has 180 Urban Outfitters and160 Anthropologie stores in the United States, Canada, and Europe, along with catalogues and web sites.

The project features Vanderlande’s.M conveyor line, Crossorter 700, and Posisorter. In conjunction with Vanderlande’s in house warehouse control system, these products can be mixed and matched to suit the needs of companies with distribution challenges.

“Vanderlande’s system engineering team used best-in-practice methodologies to design a system that maximises return on investment for Urban Outfitters, allowing for incremental capacity in the distribution centre that is consistent with Urban Outfitters growth requirements, and featuring a phased approach to capital expenditure”, said Vanderlande’s Andy Williams.


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