Logwin has launched a fashion logistics product called “red carpet logistics” designed to capture growing demand for premium European brands in Asia.
The launch in Kuala Lumpur is the first step in an Asia-wide roll out. Next on the list are Hong Kong, Singapore and Shanghai.
The service will combine the transport of high-end fashion and lifestyle labels to, from and within Asia, with dedicated warehouse facilities.
Marc Wijnen, director logistics of Logwin’s business segment Air + Ocean, said the red carpet logistics (RCL) concept was aimed at capturing growing demand for premium European brands in Asia and involved a significant investment. “This product will primarily focus on these kinds of labels going into Asia, and on the Asian premium brands going to Europe, Australia and the US.”