Shoedazzle, the internet shoe retailer co-founded by celebrity Kim Kardashian, has chosen Clipper to handle its UK e-fulfilment.
The retailer is expanding its operations in the UK, and Clipper has been appointed as the sole UK e-fulfilment provider, in a new contract that will see it manage Shoedazzle’s entire e-fulfilment operation, including receiving stock from suppliers, providing warehouse and storage solutions and despatching via nominated parcel carriers to domestic customers.
The US-based company was founded in March 2009, and specialises in offering its online members a selection of footwear and accessories on a monthly promotion, based on recommendations suggested by its on-line stylists.
The stylist team includes chief fashion stylist and co founder Kim Kardashian, made famous by the reality TV show, Keeping up with the Kardashians.
Other stylists include wardrobe stylist and costume designer, Robert Behar and London-based men’s and women’s wear fashion stylist and editor at Conquer, International Life and Spindle Magazine, Sara Darling.
Nigel Whiteoak, e-commerce manager of UK operations at Shoedazzle, said: “Clipper is renowned for its UK e-fulfilment expertise, and with its extensive warehouse distribution network, it was the obvious choice for us, as we set out on our new venture to conquer the UK online retail market.”