Fresh Connection kicks off next month

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The Fresh Connection supply chain management competition kicks off in March. The competition, which is designed to test best industry practice and provide logistics strategy training is sponsored by AEB (International).

Many top companies have already signed up for this year’s competition.  Peter Surtees, director of European supply chain at Kimberly-Clark said: “We sell in Europe and we source from across the globe, so this is an excellent platform for learning the importance of collaboration across the extended supply chain.”

Competing teams have to improve the financial figures of a fictitious fruit juice producer called “The Fresh Connection”, turn the company around and maximise return on investment. 

The finals take place in June and the UK champions will go on to compete against the winners from the Netherlands, Belgium, Germany, Denmark, USA, Canada, South Africa and Australia. The international final takes place in September in Barcelona.
AEB’s Phil Lavin said: “The Fresh Connection is a unique, exciting and highly acclaimed business simulation that has proven extremely successful in its first two years in the UK, providing real learning and demonstrating the importance of supply chains in the success of a business. We’re proud to be sponsoring this innovative supply chain competition, organised by SCALA Consulting, for the third time and wish all participating teams the best of luck.”

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