George at Asda moves to ediTrack

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Asda’s fashion brand George has started using supply chain IT from ediTrack to enable franchise partners, across the Middle East and Channel Islands, to track and manage the ordering and shipment of the latest clothing ranges.

The software as a service is designed to give George franchisees visibility of where their stock is in the supply chain. It shows how and when goods will be delivered to their distribution hubs and container freight stations covering areas from the UK to China and the Middle East. It also updates them on each product’s progress through quality control checks.

A George at Asda spokesperson said: “Working with ediTRACK means our franchise partners can simply log onto one system and share definitive up-to-date information with their supply chain partners. This is going to save a huge amount of time, which is very important in the fast-changing fashion business.”

The George brand is sold in more than 380 Asda stores as well as online. More than 237 million garments are made a year for George.

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