Cooper SH has consolidated its businesses into a new UK structure bringing the recently acquired Samuk business into the new operation.
The Samuk business, currently located at Peterborough, will be brought fully into the Cooper fold as part of the general handling division based at a new facility in the Midlands.
Samuk was acquired in September 2012 by a new holding company owned by Cooper SH directors, David Cooper and Tony Rooney.
Cooper SH is already the established distributor for Konecranes lift trucks and Mantsinen material handlers.
Within the new structure, the specialised handling division will focus on heavy lift trucks, port and container handling and, as before, will primarily represent a direct-sell operation. The general handling division will handle Samuk’s smaller counterbalance and related trucks through a dealer model, but Cooper SH will also offer dealers’ access to the Konecranes lift trucks up to 33 tonnes to broaden the dealer’s scope of supply.
Rooney said: “The new structure will allow us to meet the diverse needs of the specialised heavy handling market which tends to be specification led. At the same time, with the reach of our dealer network, we can satisfy the demands of the generalist volume based market, thereby maximising the synergy across them both.”
