Smooth launch for Samsung

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Samsung’s latest smartphone, the Galaxy S4 had staggering pre-sold volumes in the UK, so it took on Yusen Logistics to ensure a smooth launch.

Yusen’s airport-centric inbound supply chain operation took control of the stock arriving from the Far East, and successfully delivered all the volume to Samsung’s UK customer base within 12 hours of arrival into the warehouse.

Such is the success of Samsung’s new innovative range of smart phones, the Yusen Logistics operation is forecast to deliver 50% more Samsung phones than last year.

Samsung and Yusen Logistics have consistently worked together to compress cycle times between UK entry and availability of stock during a period of unprecedented growth.

Ian Ulvmoen, European logistics director at Samsung said: “The demands of the high value business have changed the traditional supply chain and Yusen Logistics have turned conventional day 3 into day 1, providing a dynamic same day solution right from the plane landing, through to direct delivery to customers in the UK.”

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