Asda has teamed up with Transport for London to launch grocery click and collect services at six London Underground station car parks, including East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore, and Epping.
The announcement comes after Asda recently released its five-year strategic priorities, for which it hopes to expand into the London and South East area, where it has fewer stores than its competitors.
The supermarket giant said the new service will enable customers who order its products before noon, to collect them on their way home anytime after 4pm.
It hopes its click and collect expansion will increase physical access to the brand, with more than 1,000 planned new sites opening from now until 2018, including the Underground station car parks.
“Customers in the South East tell us that they want the prices and quality provided by Asda value but they can’t access it easily. This tie-up with TfL solves that,” said retail director at Asda, Mark Ibbotson.
“With click and collect we bring Asda to where customers are rather than expecting them to come to us, and we believe they will value the convenience of collecting shopping at their home tube station rather than carrying the products bought in premium convenience stores on their commute home.”
If the initial click and collect services at London Underground station car parks are successful, Asda said it will work on extending the scheme into other areas of London and the South East.