How Diageo drives supply chain improvement

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Everyone wants to drive operational improvements across the supply chain, but saying that is one thing, achieving it is quite a different matter.
Where are the most significant improvements to be achieved and where should companies focus their activity. Sue McGeorge, GB supply chain director at Diageo, will focus on such issues in her opening presentation at the Logistics and Supply Chain Conference in London in April.
Diageo, of course, is responsible for some of the world’s most iconic brands including Guinness, Johnnie Walker,  Gordon’s gin, Hennessy cognac, and Blossom Hill wines.
McGeorge will consider how best to engage staff and ensure they are on board with operational changes, as well as asking if supply chain leaders spent too much time focusing on cost reduction, to the detriment of improvement and investment in their supply chains?
Supply Chain Standard’s 12th Logistics & Supply Chain Conference (formerly the Extended Supply Chain Conference) brings together supply chain leaders from around Europe to analyse latest industry developments, share ideas, and network with like-minded professionals.
They will hear from companies including, Diageo, Dell, and Shop Direct, on how to drive growth and improvements across the supply chain, tackling challenges along the way.
And it will be chaired by two of the industry’s great professionals, Richard Hunt, chairman of London Ambulance, and Hugh Williams, of Hughenden Consulting, who are renowned for bringing out the best in debate.
Winners of the 2013 European Supply Chain Excellence Awards will be talking about what it takes to make world beating supply chains at the Logistics and Supply Chain Conference.
Companies entering the Awards, which are organised by Supply Chain Standard in association with PwC, have to go through a rigorous three-stage judging process, consisting of a written submission, face to face presentation and final C-Level scrutiny panel.
It’s a uniquely testing process, and makes the awards uniquely worth winning.
Winning companies speaking at the conference include: GSK, Argos, Telefónica UK, and Costa Express.
Forecasting strategies will be the topic of debate between Travis Perkins, Nestlé, and Logility, during an interactive panel discussion.
Workshops hosted by Delaware Consulting, Demand Solutions, BSI, TXT e-solutions, Voiteq, and Vocollect, among others, will offer attendees an opportunity to join peers in discussing industry developments and best practice.
Pandora, Greencore Group, Premier Farnell, Cranfield University, and Philips will also be present at the conference to share their very own case studies and advice.
Supply Chain Standard’s Logistics and Supply Chain Conference takes place at ETC Dexter House in London from 2-3 April 2014.

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