Managing demand fluctuations vital

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A new service has been launched for Marks & Spencer by Wincanton which enhances the three-year contract, signed last year, and involves the warehousing and delivery of the retailer’s non-merchandise equipment. Store managers can now order fittings and equipment online, streamlining administration procedures for more than 400 stores.

Wincanton manages a 9,300sq m site in Fradley under the banner of its specialist Store Development Services (WSDS) division. As part of the deal, Wincanton manages the delivery of shelving, gondolas, cash desks and wrapping to stores nationwide using a fleet of 29 vehicles. An outbase in Mossend manages Scottish deliveries.

M&S’ head of equipment, Steve Clark, says: “The successful installation of non-merchandise equipment can make a dramatic difference to the turnover of our stores, because it enables us to create additional display space quickly. The administration of this process needs to be as simple as possible for our managers – particularly during seasonal peaks such as December and January.”

He continues: “We chose to work with Wincanton, because additional services such as the helpdesk facility and online ordering were built into the contract as standard, along with regular reviews to seek best practice at all times.”

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