Coca-Cola has released the results of a comprehensive socio-economic impact study, conducted by global consulting firm Steward Redqueen, into the economic impact of its operations in South Africa.
The study suggested that the company has an impact of R51.2 billion (c. £22.4m) across its value chain, supporting more than 87,000 jobs.
This means that for every direct job created by the system, 10 more jobs were supported across South Africa’s economy.
The study also highlights the Coca-Cola system’s strong local integration, with R25.6 billion (c. £11.2m) worth of goods and services sourced from suppliers in South Africa in 2024.
This local procurement supports industries as diverse as sugar production, packaging, transportation, and marketing, reinforcing the Coca-Cola system’s role as a partner for growth in South Africa’s economic development.
The Coca-Cola system has strengthened its footprint in South Africa through sustained investment and innovation, including the launch of a new bottling line at CCBSA’s manufacturing facility in Midrand.
The study conducted by Steward Redqueen measured the direct, indirect, and induced economic impacts of the Coca-Cola system in South Africa, combining company operational data with trusted third-party economic sources.
The analysis demonstrates how Coca-Cola’s local operations ripple across the economy – from farmers growing sugarcane to retailers selling beverages – creating jobs, generating income, and building opportunities.
Coca-Cola Beverages Africa CEO, Sunil Gupta, said: “South Africa remains one of our most strategic markets in Africa—the beginning of a legacy that dates back to Coca-Cola’s first entry on the continent in 1928.
“These findings reaffirm the Coca-Cola system’s role as a key driver of shared value and sustainable growth within the South African economy.”
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