DSV and New Balance have agreed to expand their long-standing collaboration. With the new agreement, DSV triples the volume stored and distributed for New Balance in EMEA. To accommodate this significant increase in volume, a tailor-made and automated 60,000m2 DSV warehouse facility in Venlo, Netherlands, has been upgraded and is now inaugurated.
Since 2005, DSV and New Balance have worked together on multiple distribution facility projects to support the growth of New Balance’s business in EMEA. Now, the collaboration is being expanded significantly, and the millions of shoes and pieces of clothing that DSV is already storing and distributing for New Balance per year is now being tripled.
DSV and New Balance have worked closely together to update DSV’s existing Venlo warehouse facility which has now been tailored to accommodate the significant increase in volume for New Balance. The new setup is made to ensure a high capacity as well as a flexible shuttle system for storage and retrieval, so the millions of extra pieces of goods that DSV will be managing for New Balance can be distributed efficiently from the warehouse to all parts of Europe.
“The new agreement is an acknowledgement of our committed employees and the investment in a state-of-the-art automated setup that we have developed with New Balance on warehousing and distribution,” said Peter van der Maas, Executive Vice President, DSV. “The new tailored setup for New Balance in EMEA favours high customer satisfaction and enables both parties to grow the partnership even more in the future.”
For New Balance, the expanded collaboration enables them to meet the increased demand in EMEA. “The consistent quality and reliability of DSV have led us to further expand our work with them to keep pace with the changing needs of our consumers,” added Mathias Boenke, Senior Vice President EMEA for New Balance. “DSV’s tremendous work and our continued investment in their logistics and warehousing capabilities, especially throughout the Covid-19 pandemic, positions New Balance EMEA to meet our ambitious growth goals.”
“By including the new automated processes and ‘goods-to-person’ methods we increase efficiency, especially by being able to dedicate the resources of our professional staff to the most complex tasks at the warehouse and letting the automated solutions take care of the simple ones,” continued Van der Maas.
DSV’s partner, Austria’s KNAPP, is an advanced developer of intelligent automation solutions and has been the supplier of all automated and mechanised installations at the 60,000m2 warehouse facility.