Europa Worldwide Group has marked its 60th anniversary with the launch of a new brand identity and manifesto, ‘Powered by Better’, setting out a strategy for its next phase of growth in UK–EU trade.
The independent logistics operator, founded in 1966, said it has quadrupled in size since 2013, expanding its European road freight, air and sea, and 3PL warehousing operations. Europa currently employs 1,300 people across 30 global sites, operating in 160 countries.
According to the company, since the introduction of post-Brexit trade rules in 2020, Europa’s road freight division has transported £11.2bn worth of goods between the UK and the EU.
Andrew Baxter, CEO and owner of Europa Worldwide Group, said: “The last six years have been a litmus test for the UK logistics sector. While others saw obstacles, we built bridges. Moving £11bn worth of goods in such a complex climate proves that with the right innovation, British exporters remain resilient and competitive.”
Reflecting on the company’s transformation since he acquired the business in 2013, Baxter told journalists: “At that time, we set out with a plan to completely restructure the organisation and to drive rapid growth. I think it’s fair to say that we’ve achieved both things.”
He acknowledged the challenges faced in recent years, including post-Covid market corrections, but said the business has emerged stronger: “We have overcome the issues that we faced, and I’m proud to say that whilst we went through a very difficult period, we’ve upheld the integrity and the core values of the company throughout.”
Central to Europa’s growth has been its Europa Flow model, designed to reduce border friction for UK–EU trade.
The new brand identity, featuring new vehicle livery, was unveiled to media, invited guests and employees at Europa’s Dartford headquarters on 3 March. The ‘Powered by Better’ identity will now be rolled out across the group’s fleet and operations.
For details on how to enter the 30th Supply Chain Excellence Awards or for sponsorship opportunities, please visit the official website
