Black Friday hit the UK with a tumultuous bang back in 2014. But now it looks like it’s here to stay. Alexandra Leonards takes an in-depth look at the ever-transforming shopping event, and the ways in which retailers are approaching its new challenges.
With 20 per cent of all custom expected to come from online shopping, Black Friday will “test even the most technologically and operationally advanced of retailers”, according to Mike Danby, CEO of Advanced Supply Chain.
Amazon sold more than two million toys and one million pairs of shoes around the world on Prime Day 2016. Prime Day was launched in 2015 when Prime members bought more than 14 million items worldwide.
Black Friday might have gone smoothly, but leading logisticians are warning that Cyber Monday could be a lot busier.
Yodel says that currently all its operations are running well – but anticipates potential busy sales this Cyber Monday.