WE Fashion plans for growth with Oracle

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European retailer WE Fashion has selected Oracle Retail applications to support its growth, help improve profitability and operational flexibility.

The company currently operates 230 stores across the Netherlands, Belgium, Germany, Switzerland, Luxembourg and France, but plans to expand into new territories.

WE Fashion has chosen Oracle’s Retail Merchandising System, Retail Allocation, Retail Price Management, Retail Warehouse Management System and Retail Trade Management.

It expects the applications to provide insight into store, inventory, merchandise and supply chain operations, enabling it to quickly co-ordinate and adapt to changes in customer buying patterns and seasonal inventory demand.

Koen Aben, chief information officer at WE Fashion, said: “As we continue to grow, WE Fashion recognises the importance of deploying systems that not only support our expansion long-term but enable us to maintain an intimate understanding of customer demand. We recognise that Oracle Retail applications are key to delivering the necessary tools that can help us develop our business now and in the future.”

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