Hungarian energy drink brand Hell Energy has chosen Norbert Dentressangle Logistics UK to provide warehousing and distribution services to support its launch into the UK market.
Norbert Dentressangle is responsible for the intake, storage, inventory management, picking and distribution of up to four different Hell Energy product lines. It is providing around 8,000 sq ft of space within its shared-user facility in Milton Keynes.
Tomas Grosch from Hell Energy said: “We have seen a dramatic increase in international unit sales over the past three years and are seeking to build on this success by making inroads into the UK.”
Hell Energy was founded in Hungary in 2006 and has offices and independent sales and logistics systems on three continents. The brand has aspirations to become the number two international energy drink and kick started its expansion plans by becoming an official sponsor of Formula 1 team, AT&T Williams in 2009.