Asda is to open a dedicated home shopping picking centre at Enfield in north London in July. This is the second such site and the move follows the opening of the first site at Leeds.
Asda said the north London site was located in an area “currently underserved by Asda stores”.
Andy Bond, Asda president and chief executive, said: “Our aim is also to become Britain’s favourite retailer across even more channels. That means extending our reach and helping customers order online, pick up in store or let us deliver to their door,” Bond said. “Our order online, collect in store service is already available nationwide, and our take home today trial in Bradford is performing well and is set to be extended to more stores later this year.
“All of our businesses are supported by a world-class customer engagement program that is taking advantage of the rise in social media to enable us to get even closer to our customers.”
Asda has also revealed more about how it plans to leverage Walmart’s global scale, including the acquisition of International Produce Limited. Former Asda food director Nick Scrase has been appointed to head up the international food import business, which already employs more than 1,000 people across the world.
“Thanks to Walmart, we have a unique opportunity to remove middle men from the global supply chain to lower costs,” Bond said. “We believe that the creation of global merchandising centres, be that in food, non-food or apparel, will enable us to save our customers money.”