Eddie Stobart has launched a national truck spotting competition where, for the first time, members of the public get the chance to name an Eddie Stobart truck.
Normally only members of the 15,000 strong Stobart Club are able to request a name for a Stobart truck – and even then there’s a three year waiting list. However, to celebrate its ruby anniversary, Eddie Stobart is giving members of the public the chance to jump the three year queue and personalise their very own vehicle.
Every month from May until December 2010, Stobart is placing one truck onto its fleet that has no name. This un-named truck will instead bear a question mark on the front of the cab where the girl’s name is normally displayed. Anyone who spots this truck must note down the time and location and register it using the online form at www.clubstobart.co.uk. At the end of each month, an entry will be chosen at random and they will receive the chance to name the truck they have spotted.
The very first truck was christened “Twiggy” in 1976 and an enthusiastic band of ‘Stobart Spotters’ has recorded each sighting of an Eddie Stobart vehicle on the UK’s roads and motorways ever since.
Stobart chief executive Andrew Tinkler said: “The Eddie Stobart brand has been built on traditional core business beliefs but has grown because of our fans in the Stobart Members Club, their continued allegiance to our brand and the spotting of our trucks. They really are a key part of the Eddie Stobart family and we’ve planned some exciting activities this year, including an exclusive anniversary merchandise range, to help celebrate their loyalty during the last 40 years. This national competition is a great way for us to give something back and to get more members of the public spotting our trucks – the chance to name a truck doesn’t come around often so it really is a unique opportunity.”