£17m Wagamama win for 3G

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Hull based food service distributor 3G has won a £17m contract with restaurant chain Wagamama.

It has worked for Wagamama since 2002, but the new contract will extend its service to cover more categories of food and all drinks.

The new contract means five fewer companies making deliveries, and two rather than five deliveries per restaurant per week. 3G has improved cases-per-drop rates by a factor of five.

Wagamama chose 3G after a tendering process, where its previous service counted in its favour. Head of purchasing at Wagamama, Simon Chester said: “It was clear that their strategy reflected our objectives and they had a good reputation with our operations teams for strong customer service built up over the years.”

[asset_ref id=”818″]    Ben Smales, left, and Simon Chester.

3G has been developing its services since a management buy out from parent company The Smales Group last November. It has opened a new national distribution centre in Hull with cross docking capability and logistics planning and vehicle tracking software. It now aims to compete with larger food service operators.

Ben Smales, managing director of 3G, said: “It is a focal point of our expansion plans to offer a tailor made, professional and credible central distribution option with greater flexibility than that offered by the larger wholesale distributors such as 3663.”

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