German sportswear manufacturer Adidas has targeted its supply chain in a five-year plan to re-engineer the company’s approach to environmental management.
Adidas chief Herbert Hainer said: “Implementing environmental performance across our value chain is an important step to deliver sustainable operations over the long term.”
The group aims to extend existing programmes to deliver process efficiencies at every stage of the value chain: from product design, development and sourcing to logistics, own sites and IT systems.
It has committed itself to using 100% “Better Cotton” by 2018 in all of its products. The Better Cotton Initiative is dedicated to making the cotton-making process more sustainable by cutting water consumption and addressing pesticide management, crop rotation and sound working conditions
Another initiative evolving from the strategy is called “Green Company” and looks at the own sites of the Adidas Group.