Yodel and Skillweb launch catalogue delivery system

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Yodel has launched a catalogue tracking tool called Houndit in partnership with mobile solutions provider Skillweb to enable tracking, tracing and reporting on the delivery of catalogues.

Yodel delivers 12 million catalogues on behalf of its clients each year.

Paul Ridden, managing director of Skillweb, said: “With specialised catalogue delivery agents each handling in excess of 4,000 catalogues alongside Yodel Neighbourhood couriers delivering both catalogues and parcels, a cost effective and efficient mechanism for tracking each delivery was required.”
The technology will improve visibility and facilitate item tracking. It will also provide data for unsuccessful delivery.

David Jacobs, head of B2C development at Yodel, said: “By providing a service that tracks each catalogue up until it is delivered to the door, we can provide assurance that households are receiving the appropriate collateral, which ultimately improves client and consumer satisfaction and contributes to increased sales revenue.”

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