Doll boutique deal for Hellmann

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My London Girl, a new doll boutique, has chosen Hellmann UK to handle its logistics including air and sea freight, e-commerce, all warehousing and picking, and direct delivery into shops.

It is opening a store at the Westfield Shopping Centre in London and reckons it will be the first stand-alone doll boutique offering girls the chance to match their dolls to their personalities via a range of customised outfits and accessories.

A web site is due to open later in the year.

Paul Neagle, founder of My London Girl, said: “Opening our first UK store is a real milestone for us, and we have big plans for the future. We felt that Hellmann UK really understood our requirements, and that it offered an unbeatable combination of expertise and experience.”

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