Saturday 20th Oct 2018 - Logistics Manager Magazine

UPS launches London Olympics advertising campaign

UPS launched its first advertising campaign to promote its role in the London 2012 Olympic and Paralympic Games. The new campaign builds on the “We love logistics” theme it introduced last year.

As the official logistics provider for the games, UPS is responsible for virtually all the distribution and logistics services including venue logistics services, warehousing services and a distribution infrastructure that will collect and deliver everything from documents to heavy freight.