Oakland packs pies for Rugby fans

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Pie producer Pieminister took on Midlands based Oakland International to prepare and pack approximately 100,000 pies for home delivery over a five-week promotion tied to the rugby world cup.

Rugby fans entered an online draw to win the pies, which were then dispatched to each of the winners in time for the matches.

The pies were packed into bespoke parcels containing two cans of beer, souvenirs such as flags and postcards, and ice packs to ensure the products arrived in perfect condition.


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