Muller fights its corner in Fresh Connection

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Muller Dairy has returned to enter the 2012 Fresh Connection competition run by SCALA.

The role playing game puts teams through different supply chain scenarios, giving teams insights into different roles and perspectives.

Kevin Williams, supply chain director for Müller Dairy, said: “SCALA’s Fresh Connection demonstrated to our team the value of collaborative relationships in the supply chain to drive successful commercial performance. The experience illustrated the significance of aligning supply chain objectives to a shared strategic vision by balancing critical business tradeoffs and managing supply chain risk through calculated decision making.”

Müller Dairy will be facing high-profile opponents such as Mars, winner of The Fresh Connection 2011, as well as last year’s runner up La Palette Rouge, supermarket giant Asda and headline sponsor Toyota Material Handling.

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