Sainsbury’s runs promotions from the cloud with Trace One

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Sainsbury’s is going live with a deals and terms software-as-a-service system from Trace One to improve its supplier promotions process for books, CDs, DVDs and games.

Sainsbury’s buyers and suppliers can access all information and agreements made on deals via an online portal allowing better collaboration.

Richard Crampton, head of entertainment at Sainsbury’s, said: “The promotions we put together can include various deal types over multiple suppliers and hundreds of products. We needed a system that would help capture these negotiations to speed up the process. Previously, we were capturing agreements on e-mails and spreadsheets.

“With the high volume of deals being set up there would inevitably be some information that would be missed. Trace One’s software has allowed us to capture and track the deal process, which will improve our collection accuracy by up to 5 per cent. This will help improve our relationships with suppliers, while offering the best deals possible for our customers.”

The supermarket manages up to 200 entertainment deals at any given time with over 250 suppliers. Using the software, buyers can record all negotiations in the online system securely and send final details to suppliers for approval right at the start of the process.

When the product starts selling, the software stores details on stock, sales and purchase data to manage all deals, any extensions, check rebates and complete the process through to the claim. Buyers can also monitor the success of the promotions via dashboards, so that the best deals with the best suppliers can be easily repeated.

This creates a consistent approach and encourages collaboration between all parties involved.

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