Sports kit is fastest growing online seller

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Sporting equipment, garden & DIY products, toys & games, tablet computers, mobile phones and software & games are forecast to be among the fastest growing online sectors in the next 12 months, according to research commissioned by DPD.

The top five products bought online in the past year were books (63 per cent), clothing/footwear (61 per cent), DVDs (54 per cent), CDs (43 per cent) and beauty & healthcare products (32 per cent).

Perhaps not surprisingly after this summer’s Olympics, sporting equipment is tipped to be the fastest area for growth, with the number of people saying that they would buy online increasing by 69 per cent, followed by DIY equipment and garden & outdoor goods.

DPD chief Dwain McDonald said: “Books, CDs, DVDs and clothing continue to dominate the online retail market. But, our research suggests that internet shoppers are increasingly prepared to buy a wider range of goods and purchase higher value items such as PCs, tablet computers, photographic equipment and mobile phones.”

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