Sony DADC to manage Odeon’s supply chain

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Sony DADC has been awarded a full supply chain management contract for the UK and export of Odeon Entertainment Group.

Odeon, a production and distribution brand, partners with content providers, such as BBC Worldwide, Universal and 20th Century Fox, to produce, package and deliver to market all DVD and Blu-ray media.

Under the multi-year agreement, Sony will handle hundreds of thousands of units annually. It will provide an end-to-end solutions for its packaged media distribution, including manufacturing services, order-to-cash and physical distribution.

“From secure storage, encoding and manufacturing to delivery to market we can leverage Sony DADC’s expertise to reduce costs and time-to-market allowing us to fully concentrate on our core business of acquiring and developing specialist content,” said Alan Byron, managing director, Odeon Entertainment Group.

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