George at Asda expands automation at Lymedale

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Asda is expanding capacity at its Lymedale distribution centre near Newcastle-under-Lyme, which handles clothing for the George at Asda brand.

It has called in automation specialist SDI Group to extend its existing warehouse solution to accommodate additional storage capacity and a new e-commerce operation.

Lymedale is the flagship of George at Asda’s three regional distribution centres. The facility receives, processes and delivers the full range of George clothing and accessories to some 170 stores. It is also responsible for picking and dispatching all stock for the brand’s e-commerce channel.

The site handles both hanging garments and boxed product, with each requiring a dedicated handling system.

To date, SDI Group has designed systems and written bespoke process control software for George at Asda that allows over 1.4 million picks per week, use advanced technologies such as RFID.

SDI is extending the automated storage and retrieval system from six aisles to seven. And it is installing an LS900 tilt tray sorter which will sort packaged e-commerce orders prior to despatch. The system will be commissioned in early July.

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