ASOS provides live countdown to delivery

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Online fashion retailer ASOS is giving customers a countdown to delivery as well as enabling them to track deliveries in real time using live mapping.

The service, called Follow My Parcel, will allow customers to watch their delivery driver on his round and will count down the time to their delivery to give an accurate 15 minute delivery window.

Provided in partnership with DPD, the service will send ASOS customers a text or email message on the day of delivery to inform them of their initial one-hour delivery timeslot. Customers will then be invited to live-track their delivery via web and mobile interfaces.

Customers can, at any stage on the day of delivery, request the parcel is delivered to a neighbour or rescheduled for a different day by simply using their smartphone.

Nick Robertson, chief executive of ASOS said: “We’re very excited about Follow My Parcel. It is a great innovation and one with real benefits for ASOS customers. Knowing exactly when a parcel is being delivered helps our customers plan their day; to be at home when they need to be for a delivery, or to let them get on with what they need to do by opting to reschedule or choosing the deliver to neighbour option.”

“Openness and transparency are an important part of our proposition and ASOS customers will now be able to see exactly where their parcel is at any time. They will know their driver’s name, where he or she is on route and exactly how long it will take to get to their delivery.

Dwain McDonald, DPD’s chief executive said; “This is a first in the delivery market. Our one-hour timeslot service Predict remains a market leader but Follow My Parcel is a significant step forward again and it shows the level of commitment we are making to reinvent the delivery phase of online retailing.”

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