Procter & Gamble implements demand sensing

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Procter & Gamble has begun implementing Terra Technology’s Multi-Enterprise Demand Sensing.

MDS uses downstream data from sources, such as channel inventory, warehouse withdrawals and retailer forecasts, to provide visibility into the movement of goods. Terra Technology says it will enable P&G to predict demand more accurately.

“Today’s supply chain requires technology to access and analyse as much information as possible to successfully forecast consumer demand, said Rafal Porzucek, global process leader demand planning at Procter & Gamble.

“By implementing MDS we are using customer data to efficiently drive our supply chain and lowering forecast error.”

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