Mulberry implements demand and fulfilment system

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Fashion company Mulberry has implemented JDA’s Demand and Fulfilment software, which the brand will put in place using JDA’s Cloud Services offering.

Mulberry has 110 stores around the world and is known for its range of luxury fashion bags for both men and women, made using leathers and detailing. The brand also produces women’s wear, accessories and footwear.

Mulberry aims to improve customer service, as well as drive operational efficiency and create a more responsive supply chain, by enabling product availability, reducing manual processes and providing visibility of global inventory positions.

“This is just the start of a long relationship between our two companies and we are convinced that JDA’s best-of-breed footprint provides a platform for future growth,” said Tom Powell, head of the supply chain management project at Mulberry.

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