Baby specialist Kiddicare has developed its use of Microsoft Dynamics NAV solution, under the management of K3 Retail, to support its growing network of UK stores, by transforming the way in which they look, operate and engage with customers.
The move comes as part of parent company Morrisons’ expansion plan to generate £250 million turnover in the next three years.
Due to open an average of one store a month this year, Kiddicare will continue to be supported by the software, which will manage in store point of sale, stock replenishment and on site warehouse operations, linking it all to head office.
Each new store will have between six and ten points of sale, while also offering a host of in store technology for customers to use.
Shoppers have the choice to pay via the B&O order point and collect in store, or reserve a product by printing a receipt, if they wish to browse the store for other items in the mean time.
If an item is ever out of stock, customers have the option to purchase it for home delivery, via a kiosk.
Once a product is reserved, the warehouse is sent a “demand” notification after which a label is automatically printed and an automated voice protocol requests that the product is picked and processed ready for collection.
The customer is then notified via text and the video screen at the collection desk, when the product is ready.
“This system is quick and efficient, but to ensure that our customers are provided with an enjoyable end-to-end experience all our new stores will be equipped with a Kiddicafé, for customers to enjoy while they wait for their order to be picked,” said multichannel programme director at Kiddicare, Paul Allen.
Electronic Shelf Edge labelling will also be introduced to all new stores, to automatically update stock levels and provide a real-time accurate stock count.
“We have continued to update Dynamics NAV to support a full multi-store environment during this project, when it was originally architected for a single store, said John Little, sales director at K3 Retail.
“We have implemented a whole host of additional functionality into the existing platform from Advanced Promotions software, to multi-site replenishment to support Kiddicare’s new requirements and current expansion plans.”
Kiddicare says it is confident the project will be fulfilled on time, by 2014.