Bespoke carrier selection system for New Look

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Fashion retailer New Look has started using a bespoke multi-carrier selection tool developed by Global Freight Solutions, which has the potential to handle more than 30,000 orders a day.

GFS worked with New Look to adapt and refine its GFS Selector software product, allowing the retailer to use its own transport for fulfilment of all click-and-collect orders from its Lymedale distribution centre to its 600 UK stores.

GFS Selector is PC-based rather than dependent on reliable internet connection.

A spokesman for New Look said the capability to satisfy online orders more quickly would help the brand’s endeavours to retain custom and grow online sales.

New Look recently reported that online sales had increased by more than 50 per cent for the fourth successive year.

Stephen Ferguson, Business Development Director for GFS, said this development provided further indication of how his company had become a delivery partner of choice for major retail names hoping to capitalise on the e-commerce boom.

“Speed of label generation may seem a peripheral issue, but it is crucial to any major e-commerce business. Regardless of whether goods are being shipped to store or to customers’ homes, retailers need to be able to produce labels quickly.

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